Air Ambulances UK and Virgin Red, Virgin’s new rewards club, have announced a new partnership supporting the lifesaving work of air ambulance charities across the UK with Virgin Points for Good.

Air Ambulances UK is one for four new charities joining the Virgin Red Points for Good programme alongside Mind, the LGBT Foundation and Open Palm.

The announcement means that Virgin Red members can choose to donate one thousand Virgin Points or more to Air Ambulances UK at the click of a button, helping air ambulance charities to save more lives and improve patient outcomes through rapidly delivering advanced lifesaving pre-hospital care.

Virgin Red is a rewards programme that allows members to earn and spend across five different reward categories, including Points for Good.  You don’t have to be an existing Virgin customer; anyone can sign up and start earning and spending Virgin Points across the Virgin Group and beyond to support charities such as Air Ambulances UK through Points for Good.

Charlotte Sjoberg, Corporate Affairs Director at Virgin Red, comments:

“We are thrilled to welcome Air Ambulances UK into our Points for Good category at Virgin Red. The charity will be instantly recognisable with our members who can now donate the Virgin Points they have earned on their everyday spending with us.  We hope that being part of the Virgin Red family will continue to raise awareness and donations to support the crucial lifesaving service air ambulances provide across the UK – a service that any one of us could need at any time.”

Simmy Akhtar, CEO of Air Ambulances UK, says:

We are incredibly excited to be part of the Virgin Red family and give customers the opportunity to support air ambulance lifesaving missions by donating their Virgin Points.  Air ambulance charities are collectively dispatched to around 80 lifesaving missions each day across the UK, delivering advanced pre-hospital care to people with a sudden life-threatening injury or illness, saving lives and improving patient outcomes. Each lifesaving mission costs around £2,500-£3,500 and are funded almost entirely by donations.  This great initiative with Virgin Red will help air ambulance charities to save even more lives.”

For more information, visit Virgin Red Rewards Club