Kwik Fit Announced as principal sponsor for Air Ambulances UK Annual Awards of Excellence

Air Ambulances UK is thrilled to announce Kwik Fit, the UK’s leading automotive servicing and repair company, as the principal sponsor for the 2024 Annual Awards of Excellence.

The event will be held at the Coventry Building Society Arena, home of Coventry City FC, on 28th November 2024. Since announcing the partnership in October 2023, Kwik Fit has already raised a significant amount through a wide variety of initiatives. These include a hugely successful golf day, staff fundraising events such as long distance walks on the West Highland Way and the Thames Bridges, and activities at the Kwik Fit British Touring Car Championship race weekends. To date, their efforts have resulted in raising over £160,000, demonstrating their commitment to supporting the vital work of the UK’s air ambulance charities.

The Air Ambulances UK Annual Awards of Excellence is a prestigious event, dedicated to celebrating the remarkable achievements of those involved in the lifesaving work of air ambulance charities across the UK. This year’s event promises to be an inspiring occasion, set in a brand-new location, and will bring together charity teams, air ambulance crews, volunteers, and young people to recognise outstanding contributions in charity, clinical and aviation excellence. The awards include categories such as ‘Air Ambulance Doctor of the Year,’ ‘Air Ambulance Paramedic of the Year,’ and ‘Charity Volunteer of the Year’ to name a few.

Simmy Akhtar, CEO of Air Ambulances UK, said: “We are delighted to have Kwik Fit as the principal sponsor for our Annual Awards of Excellence. Air ambulance charities across the UK perform over 126 critical missions every day, providing urgent and emergency care that can significantly improve outcomes for patients suffering from life-threatening injuries or illnesses. These missions are primarily funded through public donations, with each mission costing nearly £4,110 on average. Kwik Fit’s national support is helping to increase both local and national awareness of these essential missions and to enhance the capabilities of all air ambulance charities, helping to save even more lives. This event is also a celebration of the incredible daily work of our air ambulance community and offers an opportunity  to bring everyone together to share experiences, successes and our commitment to patient care.”

Mark Slade, Managing Director of Kwik Fit said: “Air ambulances couldn’t operate without the ongoing efforts of a huge number of people across the country.  Whether they are on the front line, being the first person to treat a patient, in a support team, or working to raise funds, many individuals are making outstanding contributions to life saving missions. Much of this work can go under the radar, but the Awards of Excellence provide an important opportunity for it to be recognised. Kwik Fit is very proud to be supporting the awards, and we look forward to meeting many members of the air ambulance community on the night.”

For more information about the Annual Awards of Excellence, please visit: