Charity Hopes New Seasonal Stock Will Bring In Festive Funds

Midlands Air Ambulance Charity has launched its new festive merchandise range with a bumper selection of sought-after items in the hope it can raise vital funds to help make further lifesaving missions possible across the Midlands.

The pre-hospital emergency service has expanded its festive merchandise range for 2022, which includes charity Christmas cards, stationery, gifts, and memorabilia.

Items include a new calendar for 2023, entitled ‘Views from the Crew’, which features stunning pictures of the charity’s lifesaving crew alongside one of the charity’s critical care cars, as well as shots of one of its iconic helicopters in flight, all taken by renowned photographer Nigel Harniman. Each of the six counties that the charity serves features twice in this branded calendar.

Also new to the range this year is ‘Maacie’ Bear, a cuddly cream teddy wearing a branded bow, and the Kids Crew colouring pack with a selection of stickers and activities to keep little ones entertained. The popular Mini Medics crew has some new recruits for 2022, with three new figures based on Midlands Air Ambulance Charity crew members, critical care paramedics Ryan James and Laura Rogers, and pre-hospital emergency medicine doctor, Dr Katie White.

Emma Wood, head of fundraising and marketing for Midlands Air Ambulance Charity explained: “One of the great ways you can support us during the upcoming festive season and help make Christmas missions possible is by shopping our ever-expanding festive range.

“We recognise that many this year will struggle to spend lots of Christmas presents for loved ones, due to the continuing cost of living crisis. This is why we have made our range affordable with gifts to suit all ages and budgets.”

To shop Midlands Air Ambulance Charity’s new festive range visit and follow the organisation on social media for all new product updates.